Today at work, the new corporate branding will officially be announced to the world (sorry, it's not branding, it's a visual identity). At our national conference last month, we had a great presentation by our Marketing Director who told us that "it's the people in the business that make our brand" and that the "logo is not the brand" - then went on to present our new logo! In fact, it's more of a refresh of the existing design - evolution rather than revolution you could say.
With all of this in mind, I have been considering how best to move "5 on the fifth" forward. Next month, there will be a new look to the posting and at the same time I will promote the monthly fun challenge wherever I can (I need your help too!). It's great to have a regular band of followers and seeing their interesting contributions - but the 21st month should somehow be different . I suspect that a refresh and some promotion is needed to boost numbers.
In the longer term, I want to start a separate site that allows people to upload photos, link to blogs and Flickr with the usual monthly theme and special one-off events. I say this, but have no clue how to do any of this of course!
So watch this space! Any comments or suggestions are very welcome.