Today at work, the new corporate branding will officially be announced to the world (sorry, it's not branding, it's a visual identity). At our national conference last month, we had a great presentation by our Marketing Director who told us that "it's the people in the business that make our brand" and that the "logo is not the brand" - then went on to present our new logo! In fact, it's more of a refresh of the existing design - evolution rather than revolution you could say.
With all of this in mind, I have been considering how best to move "5 on the fifth" forward. Next month, there will be a new look to the posting and at the same time I will promote the monthly fun challenge wherever I can (I need your help too!). It's great to have a regular band of followers and seeing their interesting contributions - but the 21st month should somehow be different . I suspect that a refresh and some promotion is needed to boost numbers.
In the longer term, I want to start a separate site that allows people to upload photos, link to blogs and Flickr with the usual monthly theme and special one-off events. I say this, but have no clue how to do any of this of course!
So watch this space! Any comments or suggestions are very welcome.
Just went to have a look at the new logo... sooooo not impressed.
ReplyDeleteAs for 5 on the 5th, I look forward to seeing what you choose to do?
Andrew
Looking forward to the evolution, which lets face it, we wouldn't be here without!
ReplyDeleteMy two favourite contributors! (Dont tell the others obviously)
ReplyDelete:-)