Monday 7 February 2011

Refresh

Today at work, the new corporate branding will officially be announced to the world (sorry, it's not branding, it's a visual identity). At our national conference last month, we had a great presentation by our Marketing Director who told us that "it's the people in the business that make our brand" and that the "logo is not the brand" - then went on to present our new logo!  In fact, it's more of a refresh of the existing design - evolution rather than revolution you could say.

With all of this in mind, I have been considering how best to move "5 on the fifth" forward.  Next month, there will be a new look to the posting and at the same time I will promote the monthly fun challenge wherever I can (I need your help too!).  It's great to have a regular band of followers and seeing their interesting contributions - but the 21st month should somehow be different . I suspect that a refresh and some promotion is needed to boost numbers.

In the longer term, I want to start a separate site that allows people to upload photos, link to blogs and Flickr with the usual monthly theme and special one-off events. I say this, but have no clue how to do any of this of course!

So watch this space!  Any comments or suggestions are very welcome.

3 comments:

  1. Just went to have a look at the new logo... sooooo not impressed.

    As for 5 on the 5th, I look forward to seeing what you choose to do?

    Andrew

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  2. Looking forward to the evolution, which lets face it, we wouldn't be here without!

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  3. My two favourite contributors! (Dont tell the others obviously)

    :-)

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