You will have seen the FedEx logo many times, but you may not have seen the white space between the ‘E’ and the ‘X’ that forms a perfect arrow, suggesting a company moving forward and looking ahead. Subtle eh?!
The Pittsburgh zoo features another clever logo. On either side of the tree, the faces of a gorilla and lion appear in white. In many of these examples of hidden symbolism, the ‘secondary’ imagery is often found by looking at the ‘negative space’ of the logo
We all know the Amazon logo. Some see a smile under the lettering. However, have you ever noticed the arrow shows how Amazon take items from ‘A’ to ‘Z’.
The fedex one is really surprising. i have seen that so many times and not noticed the arrow.
ReplyDeleteNow, that's the first time I've seen the British Rail logo in that way. I always thought it was a highly stulised representation of the letters BR - of course, it can be both.
ReplyDeleteI do like the way that the logo is still used on Station signs and maps, long after the disappearance of BR as an entity.