Has anyone in the UK seen that awful Halifax advert set in a radio studio? Who on earth thought that this was funny, let alone a good piece of marketing?! It looks like it was made by some film students high on skunk. To put it bluntly, when an advert is too embarrassing to watch, the advertisers have missed the point. Here is a link to it - there's no way I am embedding it into this blog!
And when bloggers (here and here) are slagging it off too, maybe it's time to drop it.
Another terrible financial advert is the one from Natwest which shows a financial adviser (who looks more like a used car salesman) visiting a lady who wants her kids to be savers. I have a major problem with this advert:
During the piece, the adviser says "That would look like bank accounts, it would look like investment bonds..."
NO it would not look like investment bonds!!! An investment bond is a lump sum product with relatively high minimum investment amounts. It would never be suitable for a child to save into given that you cant pay in regular amounts and anyway, the child would be a non-taxpayer so this plan could well be unsuitable anyway. How can this crap get past Natwest compliance and not piss off the FSA?!
I am not saying that Natwest advisers are doing a bad job, it's just that this advert does nothing to improve the image of financial professionals.